Jyotsna “Joey” Singh first started designing jewelry for herself, to fulfill a craving for jewelry unlike any other on the market. After a manufacturer asked her if she was designing with the intention to set up a small business, the seed was planted - and she felt excited by the idea of creating extraordinary jewelry for all women to wear. Thus, Manjusha by Jyotsna Singh was born.
But her entry into jewelry was no accident. Joey is the granddaughter of Maharaja Bhupinder Singh of Patiala, who from 1900 to 1938 was the ruling Maharaja of Patiala, a self-governing princely state of British Empire in India. Well known for his love of opulent accessories, Bhupinder Singh befriended jeweler-to-the-kings Jacques Cartier and entrusted Cartier with creating exquisite pieces of jewelry using unmounted gemstones from the royal collection.
The Patiala Necklace was the most striking and valuable of these pieces, and it featured nearly 2,930 diamonds, including the "De Beers" diamond, which was the world's seventh-largest diamond at the time. This necklace has been exhibited in museums all over the world. Growing up, Joey was lucky enough to have been surrounded by many of her grandfather’s and family’s beautiful pieces of jewelry, and this exposure drives her innate passion for jewelry and has helped her grow the Manjusha by Jyotsna Singh brand.
Joey describes her jewelry as “fusion” for its blend of contemporary with slight eastern touch. Though there’s nothing decidedly “Indian” about her designs, each piece still captures some hallmarks of the culture - like the rich 22K gold and the rainbow of gemstone colors. Joey finds inspiration from many different sources, but the colors of nature and art move her deeply. If she’s inspired by a piece of art, she’ll imagine how beautiful the creation would look interpreted in gemstones.
While she creates designs for everyday wear, Joey’s true passion is elaborate evening wear, and she believes the necklace is the most important piece of jewelry for making a statement. She’s seen women put on a beautiful piece of jewelry and be completely transformed by it. With Manjusha by Jyotsna Singh, her goal is to inspire that transformation and help women express themselves in such a way that brings their inner beauty to light.